Insights from the TouchBasePro team
Practical guidance on email deliverability, SMS, voice, WhatsApp, and the messy reality of running multi-channel customer engagement at scale.
12 Oct 2026Gmail, Yahoo and Microsoft Sender Rules: The Checklist for SA Brands
Gmail, Yahoo and Outlook now bin or block emails that can’t prove who sent them. This guide explains SPF, DKIM and DMARC in plain English, shows what each provider requires, and walks South African brands through setup, from finding who controls your .co.za DNS to moving DMARC from p=none to p=reject. It ends with a checklist you can hand straight to your IT team.
08 Oct 2026Black Friday in South Africa: Your Direct Marketing Plan
Black Friday in South Africa: An Email, SMS and WhatsApp Send Plan That Won't Torch Your Sender Reputation
29 Sept 2026Transactional Email for Operations: Invoices, Statements and HR
Transactional email is automated, triggered by a user action. It delivers invoices, statements and HR updates reliably. Learn how to use TouchBasePro to cut admin time and improve deliverability.
transactional emailemail operationsinvoices
14 Sept 2026WhatsApp Business App vs API: Messaging Tool vs Marketing Channel
Compare the WhatsApp Business App and WhatsApp Business API. Learn which tool suits your marketing, automation, and team support requirements.
WhatsApp MarketingMarketing AutomationCustomer Retention
09 Sept 2026What the WhatsApp Business Pricing Changes Mean for Your Strategy
Meta is ending free customer service messages on the WhatsApp Business Platform from October 2026. Here is what the new fees mean for your marketing ROI.
WhatsApp BusinessDirect MarketingMeta Pricing
01 Sept 2026WhatsApp Pricing Updates: How to Manage Customer Reply Costs
Meta is introducing charges for WhatsApp Business customer replies from October 2026. Learn how the new pricing works and how to optimise your messaging flows to keep costs down.
WhatsApp MarketingCustomer ServiceMarketing Automation
01 Sept 2026What You Need to Know About The NCC Opt-Out Registry
South Africa's National Consumer Commission just gave every marketer a hard deadline: register with the new Opt-Out Registry, cleanse your database monthly, or risk fines up to R1 million (or 10% of turnover). Enforcement starts 1 October 2026. Here's what the registry actually covers, what it costs, how the pre-emptive block overrides existing consent, and the checklist TouchBasePro clients should work through before the deadline hits.
compliance
26 Aug 2026Owned Channels in Email Marketing: Why They Beat Ever-Changing Social Algorithms
Paid social relies on algorithm changes. Owned channels like email and SMS give you a direct, stable line to your customers. Focus on building a strong email list and first-party data to secure long-term relationships.
owned channelsemail marketingfirst-party data
17 Aug 2026Why South African Businesses Are Making the Switch to TouchBasePro (And Why It's Easier Than You Think)
A persuasive guide for South African marketers considering a switch to TouchBasePro, covering painless migration support, competitive rand-based pricing, a full email marketing feature set, and multi-channel direct marketing tools including email, SMS, and WhatsApp.
switching platformsemail marketing South AfricaTouchBasePro
13 Aug 2026How to make automated marketing actually sound & feel human
Automated direct marketing does not have to feel robotic. This guide covers how to use data, segmentation, natural copy, smart timing, and conditional logic to create automated email campaigns that feel genuinely personal. Includes practical tips, a pre-launch checklist, and advice on testing and compliance.
email automationpersonalisationdirect marketing
05 Aug 2026SMS Marketing in South Africa: Cost, Compliance and What Actually Works
SMS marketing isn't dead in South Africa, it just got stricter. This guide covers real 2026 SMS pricing, compliance, plus what actually drives opens and conversions. Essential reading before your next campaign, and before the compliance letter arrives.
sms-marketingdirect marketinggeneral
27 Jul 2026Sign-Up Forms in 2026: Best Practice That Actually Gets People to Subscribe
A comprehensive guide to sign-up form best practice in 2026, covering what sign-up forms are, where to place them, and actionable tips for higher conversions, better compliance, and cleaner lists.
sign-up formsemail list buildingconversion optimisation