Email marketing is NOT dead! And it is not going anywhere either. In this blog, we’re going to be looking at why you should still be using email marketing in 2022.
Reach
Almost everyone has an email account. Studies show that as of 2020 there were 4 billion email users across the world. With so many people using email it makes it an ideal platform to use to directly reach your audience.
Direct contact
Unlike your social networks, email marketing allows you to communicate directly with your customers by delivering a message straight to their inboxes. No need to worry about Instagram’s latest algorithm or Facebook limiting the number of times that your post appears.
Real-time contact
eMailmonday says that “Mobile email will account for 26 to 78% of email opens, depending on your target audience, product and email type.” With so many people reading their emails on their mobile devices, you can communicate with your audience in real-time.
Email drives action
By using email, you can directly communicate with your customers and get them to take action based on your emails. This makes email marketing the perfect platform to drive conversions. Whether you are wanting to lead customers through a sales journey or entice them to make a purchase, email is the best way to go.
Communicate with the right people
With email segmentation, you can communicate with select groups of your database allowing for more tailored and personalized communications which will result in higher opens and engagements and ultimately more conversions.
Valuable insights and reports
Email marketing provides you with a variety of reports and insights giving you the chance to see where you can improve. Email overlays will show you where your most popular content was and opens and clicks over time can show you when the best time to send your campaign is. With all these reports you can accurately monitor the success of your email marketing and find ways to improve.
So all in all, email marketing is definitely not dead and is not going anywhere any time soon. Email marketing should be one of the tools used in your marketing arsenal. If you need any help with any email marketing related, get in touch, we’d love to help you out!