Picking the right company or system to send emails on behalf of your company can be tricky. Here are a few deal-breakers to look for when deciding who to use:
- Deliverability
What good is an email that doesn’t reach someone’s inbox? Choosing a system that has a good compliance process and decent sending reputation is key to reaching your audience. Try to avoid email services that offer “free” sending, even if it’s limited, as this is often the biggest cause of a bad sending reputation due to shared sending servers. - Data Security
With your audience trusting you with their personal information, it’s key to ensure you protect their data by selecting a service provider who is POPI Act compliant and will help your team through their compliance efforts. - Good Customer Service
Having proper support is crucial to successful email sending. Find a company that goes above and beyond to help you sign up and get started as this is often an indication of post-purchase support. - Access to Automated Emails
The need to automate your emails is key and should be part of the package you purchase when selecting an email service provider. - Detailed Reporting
If you can measure something, you can improve it. When selecting your email service provider, be sure to note that you have real-time access to all your stats, including opens, clicks, and bounces. All other stats and insights contribute further to the success of your email sending.
At TouchBasePro we strive to check each of these factors and ensure we help each of our customers to win at email marketing. Have a chat with one of our email experts and find out how we can help you!
