When it comes to your email newsletters, good content just isn’t enough. The design of your newsletters plays a major role in the performance of your email. In this blog, we’re going to look at some newsletter design best practices and how you can optimise your emails for conversions.
Email Newsletter Design Tips
A good newsletter design will complement your content and make it easier to get your message across. Here are 5 tips to keep in mind when designing your newsletter.
- Use a template that works for your content
We’ve all seen emails and absolutely loved how they looked; however, you can’t just replicate that design with the hopes that it will work for your email content. Try having all your content planned out and then choose a template to work from.The outline of your content will dictate the type of email template you need. For example, if you are creating a monthly recap of your top articles or blogs then you’ll need to design a template with a number of different sections to successfully display each article.Once you’ve found a template layout and design that works for you, you can then reuse the same layout to save time and maintain brand consistency.
- Make your brand easily identifiable
A reader should immediately be able to identify who you are the second they open your email. Make sure the design of your email newsletter incorporates elements of your brand from your logo, brand colours, fonts and imagery.Keep in mind you don’t need to incorporate every single brand element you have. Your design should still be clean and easy to read. - Use design elements to guide readers through your email
You want to create a hierarchy of your content in your email newsletter. Readers should be able to easily identify which parts of the newsletter are the most important.You can use different font sizes, colours and imagery to help guide readers through your newsletter. The majority of people just scan through their emails so by using eye-catching elements you can allow your readers to scan your emails and easily find important sections.Try not to add too many different elements when creating your hierarchy. Simply adding a header image or increasing the font of a heading are easy ways to draw focus to a section in your newsletter.
- White space is your bestie
Give your content room to breathe with white space. All the elements of your email shouldn’t be on top of one another. Adding space around certain elements of your email makes it easy for readers to scan and interpret your email.Successful use of white space will give your email a more professional and clean appearance. It will also make each of your sections in your email seem like its own section instead of everything blending.
- Embrace images and graphics
Images and graphics are a great way to draw attention to certain areas of your email as well as to visually display content. Graphs, infographics and other visual elements are a great way to make your email more engaging and can help you easily get a message across without there being too much text.Be mindful that not all email clients automatically download images so make sure that your email design still works correctly if none of the images show.
Here are a couple of best practice design tips you can follow as well:
- Design with mobile in mind
- Avoid too many different colours and fonts
- Add alt text to your images
- Use good quality images
- Create attention-grabbing CTA’s
If you need any assistance creating a newsletter template, get in touch and we’d be happy to help.