Are your campaigns feeling a little flat? Why not take a look at some hot design trends that you can implement in your campaigns to give them some pizzazz?
Fun and Bold Text
Incorporate some bold text elements into your campaigns to make your headings stand out and add some colour to your designs. Below are some examples of this that we love.
Attention-grabbing graphics
You can make use of imagery that is going to grab your reader’s attention. You can get creative with this by incorporating your campaign information into your graphics. Just make sure your campaign still makes sense if your images aren’t downloaded automatically. These are a few examples of how brands have used attention-grabbing graphics in their mailers effectively.
Add a personal touch
You’re speaking to people after all so why not give your emails a bit of a personal touch? Try include a photo of who the email is coming from with a signature or perhaps a personally drawn infographic from the CEO. It’s often the small things that make a difference and a personal touch can help your subscribers build a relationship with you!
Gamification
This is a way to bring fun and interactivity into your email campaigns. There are a ton of different ways you can bring interactive elements into your email designs from including spin-the-wheel elements, quizzes and other interactive elements. Below are some examples of gamification we love.
Accessibility & inclusivity
While it is all good to have a beautifully designed email campaign, you need to be mindful of the subscribers who are reading your emails. For example, you should be sure to include text in your campaigns so your emails can be dictated to those with visual impairments. You should also be conscious that your campaigns are inclusive to all your subscribers through your language, imagery and targeting.
Design for mobile
This isn’t a new trend but one that remains important year after year. We all spend hours on our phones and that’s why its crucial to ensure your email campaigns are optimised for mobile. Now when we say optimised for mobile, we don’t just mean that your images stack correctly. I’s ensuring that your emails are not too long for mobile, that the email service provider who is sending your emails ensures your campaigns are responsive, and that the websites that you direct your readers to are mobile friendly, too.
These are just a few things you can do with your email designs to improve them. If you’d like to chat more about how your email designs can be improved get in touch with our team and we’ll be happy to help.
