Seeing as its the month of love I thought I’d share some of the reasons why I love email marketing so much. Yes, having been in the industry for so long I am a teeny bit biased but the facts speak for themselves on why you should love email too!
Reason 1: Return on investment
Now this is probably the most important reason why anyone would love email and that’s because when done correctly it has an incredible return on investment. Your ROI can vary depending on your industry and where you’re located but we’ve seen companies with an ROI of over 4000%.
When you look at all the different tools within your digital marketing arsenal email marketing can often be one of the more cost-effective options and you’re reaching your customers directly which is why you can see such a positive return on investment.
If you’re not too sure how you could be calculating your email ROI you will take the amount that you gained through email marketing (you should be able to calculate this through your Google Analytics) and subtract it from the amount that you spend on your email marketing and this will give you your ROI.
Reason 2: You have direct access to your customers
Unlike other forms of digital marketing, email marketing lets you get in touch directly with your customers. You have direct access to their inbox and that is something special. But with great power comes great responsibility so remember to respect your subscriber’s inbox and send them content that they want to receive and opted-in to receive.
With the continuous rise of subscribers reading their emails on their mobile phones you almost have instant contact with the majority of your subscribers through email making it a powerful marketing tool.
Reason 3: Insightful reporting
Second to your return on investment, insightful reports are another important reason to love email. Most email service providers (TouchBasePro in particular) give you in-depth campaign and account analytics. This not only allows you to monitor the performance of your email campaigns but also lets you make educated decisions on how to improve and better your results.
It’s often the small things that make a difference. If you’re noticing a high unsubscribe rate, then you need to relook your sending frequency and make sure your email content is what you promised. Got low click rates? Make sure you’re including a compelling call to action and that your content isn’t too long. There are countless ways to constantly improve your email marketing just by analysing your reports.
Reason 4: Automation
We all love to work smarter, not harder and email automation lets you do just that. The possibilities are endless and the beauty of it is that once you’ve done the work, your automation can simply run on its own with some tweaks and improvements along the way.
From welcome and birthday emails to intricate customer journeys, there are so many ways that you can automate your email marketing.
Reason 5: It’s fun
Call me an email geek but email marketing is fun. There is so much versatility when it comes to email marketing and that’s what makes it such a fun form of digital marketing.
I think a lot of businesses think of email as such a serious form of communication but at the end of the day we’re talking to human beings and we need to connect with our readers. From including GIFS, playing with your email design or copy or even using ultra-personalised campaigns, there are so many awesome features within email marketing that can be used to bring the fun back into your campaigns.
Conclusion
These are just a few reasons why I love email and why I think you should love it too. The TouchBasePro team is made up of email geeks just like me so if you’d like to chat more about email marketing get in touch with us below.
